Your team originates. Our platform supports the file.
Your Brand.
Your Borrower.
For Life.
Work with a wholesale lender who promotes your brand from submission to servicing.
Broker-branded through every handoff
Your guarantee can be white-labeled and backed by us.
Statements and portal touchpoints keep your brand present.
Eligible opportunities route back to you, not a call center.
The broker-brand advantage
We build your brand and you keep your borrower for life.
Product, price, technology, and fulfillment matter. But the durable difference is whose brand gets built along the way. Other lenders build their own brand. BrokerBrand builds yours.
Broker-Branded Servicing and Recapture
Loans we retain are co-branded with you as the primary loan officer on statements, in the portal, and at refi time. When a recapture opportunity surfaces, it routes to you.
Broker-Branded Guarantees
Promote your own white-labeled on-time-close guarantee to borrowers and sellers, branded to you and backed by our capital and operational execution.
Broker-Branded Marketing Fund
Bank co-marketing dollars over time for campaigns, events, and collateral of your choice. It is built to help establish and grow your brand.
Broker-Branded AI Tools (coming soon).
We are building borrower-facing AI for the broker-borrower experience, designed to create opportunities, improve pull-through, and feed your pipeline.
Built for loyalty
The borrower relationship stays where it belongs.
BrokerBrand protects the broker relationship after closing, throughout servicing, and at the next opportunity. Our operating model is designed to support your brand instead of compete with it.
Get ApprovedRecapture routes to the broker
When a retained loan produces a recapture opportunity, the path goes back to the originating broker.
Your borrower data remains yours
CRM portability and exportable data support ownership, transparency, and long-term control.
White-labeled growth tools
Guarantees, marketing dollars, training, and AI tools are designed to strengthen your market position.
How it works
Operational discipline, practical technology, and written protections.
A wholesale channel should make your team faster, clearer, and more confident without forcing your people into another complicated workflow.
Operational Excellence
- Named underwriter and operations contact on every file.
- Direct access to people with real credit authority.
- On-time execution supported by a 40-year track record.
Reliable Technology Stack
- No surprises and no unnecessary training curve.
- Use the tools your team already understands.
- AI-leveraged fulfillment for document review, condition triage, and status.
Fair Payoff Promise
- EPO penalty waived when early payoff comes back through the broker to BrokerBrand TPO.
- When not recaptured, a pro-rated schedule can replace the full standard EPO penalty.
Non-Compete Promise
- Captured in writing in the broker agreement.
- No trigger-lead solicitation, DTC marketing, or cross-selling to your client.
- You own borrower data with full CRM portability and export on demand.
Your People, Production-Ready
- Launch support through regular calls, office visits, and live trainings.
- Live and on-demand learning academy content.
- BrokerBrand Certification Program for sales leaders and broker owners.
Collaboration and Coaching
- Quarterly business reviews tracking goals, pipeline health, and scorecard performance.
- Annual deep-dive across benchmarking, product mix, and referral pipeline development.
BrokerBrand TPO
Coming SoonAvailable
Simple path to launch
Start with a fit conversation. Leave with a clear rollout plan.
- 1Request access
Tell us about your production, markets, and operating model.
- 2Align the team
Confirm contacts, workflow, guarantees, marketing, and data protections.
- 3Go live broker-branded
Launch with training, support, and advisory cadence in place.
Contact Us
Ready to build your brand with the right wholesale partner?
Complete this contact form and the BrokerBrand team will follow up shortly.
Best fit for:Broker owners, production leaders, and loan officers looking for a wholesale partner that protects the customer relationship.